Target audience Parents who move a lot
Why Clio chose this advertisement: The reason Clio chose this advertisement was because it crabs people attention because their is a famous person in the ad and they think if he or she is on that ad they will have stuff like them or be as cool as them. Also this ad is easy to understand.
- Symbolism: The tape on the Boxer means that the tape they are trying to advertise is ultra strong, rough, and can go through anything but still keep the package sealed.
- Body Language: The body language in this ad is the boxer looking ultra strong proving that the tape is as strong as him.
- Camera Angles: The cameras is angled so you can see the boxers big muscles meaning that he is strong like all boxers.
- Special Effects: The special effects were the tape was darker or brighter in some places, this was done by a computer.
- Lighting And Colour: The background in this ad is dark so that the boxer stands out because he is bright.
- Beauty And Social Standing: This boxer is famous so people will think that the tape will be as strong him.
- Layout And Graphics: There is not that much text, but the message that the advertisers are trying to give across come trough clearly.
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